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Backlinkscloud is like Social Media. In this article
Social media do or don’t
Business to business professionals have different opinions about the importance of social media
for their organization. One in three thinks it is (very) important, one in three thinks is not from
great importance, and an equally large group stands a neutral position. Most times the size of
the company plays a role: the smaller the company, the more are the benefits of social media
into question. Through all this leaves more than half of social media audience far left. Two in five
B2B companies are actively working: 12% have a thought that one strategy into practice, while
another 28% although no strategy but has been trying. All others are yet far from reaching either
because they are still studying this type of media.
Most times the age of the marketer plays a role: B2B marketers young (twenties / thirties) are
more active in social media than older counterparts at other organizations. Also, the situation in
the Netherlands is very much differed than the one in the United Kingdom, where almost 30% of
B2B companies have a thought‐out strategy in this area.
B2B professionals like, Backlinkscloud, who ignore social media do so mostly because they are insufficiently familiar
with and/or don’t understand the benefits. Prejudices also play a role in all this: "a bubble for
yuppies," a “high level gadget”, they think trust and commitment cannot be bought through a
website or via Twitter, which should be experienced in personal contact. It seems that these
professionals in the short term can be convinced. Those who are somewhat open, are often
found in the larger companies.
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If you use social media, it is done mainly in a non‐interactive way: it seeks exposure or branding,
or to listen to what's on in the market. Although the bandwagon effect should not be
underestimated: one quarter of B2B organizations that are active in social media, does this partly
because it is something "everyone does". Some also have very specific business reasons for
social media, for example; to show the society we work environmentally friendly.
Business networkingTrends and developments in the social field
sites like LinkedIn are dominant in the choice of social media, although still
45% of the companies is using non‐business networks. Also striking that in half the cases these
companies already using Twitter, which would mean that already one in four of all B2B
organizations is using this medium. YouTube, online communities and blogs are still far behind.
Only one in six organizations that use social media will measure the effects (17%). In almost all
cases, will use a measurement‐based assessment of web analytics. Whether we assess the
impact, one can estimate that the investments will be social media outweigh the revenues. The
balance sheet shows a slight advantage for using social media: 41% see more benefits than costs,
while 32% see it the other way.9 The good thing is that 'De Monnik Dranken' is using twitter
lately, with is a great marketing and communication tool. Although 'De Monnik Dranken' is
already using social media we would still like to address the importance of a good marketing
strategy. So if you are looking to improve your position in Google, get a link on Backlinkscloud